Keynote  Speakers


Assoc. Prof. Elizabeth F. Purinton, Ph.D. (University of Rhode Island)Assoc. Prof. Elizabeth F. Purinton, Ph.D. (Marist College, USA)

Elizabeth Purinton (Ph. D. – University of Rhode Island) is an Associate Professor and Department Chair at Marist College in Poughkeepsie, New York, U.S.A.  Dr. Purinton is a fellow of the AMA-Sheth Foundation Doctoral Consortium.  Her research programs include consumer behavior of jewelry and tattoos, student engagement and strategic alignment.  Dr. Purinton’s research is published in the Academy of Marketing Science Review, Journal of Electronic Commerce in Organizations, the Journal of Business Research, the Journal of Business and Behavioral Sciences, the Journal of Business to Business Marketing, and several conference proceedings.




Prof. Tusshar Mahajan, Ph.D., MBA, M.Tech., M.Sc. (Institute of Management Studies, India)Prof. Tusshar Mahajan, Ph.D., MBA, M.Tech., M.Sc. (Institute of Management Studies, India)

Dr. Tusshar Mahajan is serving as Professor in the Management Department of Institute of Management Studies (IMS)-Ghaziabad (India) and holding responsibility of Controller of Examination. He did Ph.D., M.B.A., M.Tech., M.Sc. from Devi Ahilya Vishwa Vidyalaya (DAVV), Indore (M.P.), a prestigious Government University of India. Dr. Tusshar Mahajan is having rich academic-experience of 21 years at various capacities in different universities/institutions. He has more than 70 research publications to his credit in National and International Journals and Conferences of repute. He has authored two books in the field of management.

Dr. Tusshar Mahajan has been bestowed with ‘International Recognition’ for the pride of place in “100 Most Dedicated Professors” by the “World Education Congress” (Global Body) at Mumbai (5th July 2018). He has also been conferred with “Indian Leadership Award for Education Excellence” by Indian Economic Development & Research Association, New Delhi in the year 2013. He has been awarded with Best Research Paper Awards for “An Empirical Study of Determinants of E-Learning: An Innovative Pedagogy” at International Conference, IMT, Faridabad, India (7 April 2012) and for “Study of Academic Entrepreneurship Intention” at National Conference, RDIAS, Delhi, India (17-18 April 2015).

Recently he has Presented Research Paper at International Forum, entitled “Analysis of Autonomy Factor of Entrepreneurship Intention with reference to Students of Selected Universities of North-India in International Academic Conference (26-28 July 2018) organized by ‘Petra Christian University, Surabaya, Indonesia. He has also presented research paper in the International Conference at Fairleigh Dickinson University, Vancouver, Canada held in March-2017 and the research article was published by Springer. His research paper entitled “Effect of Blended Learning on Interpersonal Effectiveness Factor of Managerial Effectiveness: An Empirical Study” was published in ANUJAT Journal of All Nations University, Ghana.

Recently he has worked as Research Project Director and submitted a Research Project; approved and funded by ICSSR (Indian Council of Social Science & Research), an Indian Government Research Organization, entitled “Study of Driving Factors of Entrepreneurship Intention among Students of Selected Universities of North-India”.

Prof. Tusshar Mahajan has delivered various Guest/Special Lectures at different institutes/organizations like Institute of Management and Entrepreneurship Development, Bharati Vidyapeeth Deemed University, Pune (India); Institute of Management & Technology, Faridabad (India); Amity University, Noida (India); Agriclinic & Agribusiness Centre, Moradabad (India) etc. He has Organized 3rd International Conference (SDCIP-2013) as Co-Convener from 22nd to 23rd March 2013 at TMIMT-Teerthanker Mahaveer University, Moradabad (India) and worked as Organizing Committee Member of International and National Conferences at Teerthanker Mahaveer University-Moradabad, RDIAS-Delhi, Institute of Management Studies (IMS)-Ghaziabad etc. Dr. Tusshar Mahajan is Member of Editorial Board of reputed Journals and Member of Advisory Board of various International Conferences.

Apart from academic activities, he is fond of sports, biking and travelling.



Prof. Hitesh Shukla, Ph.D. (Saurashtra University, India)Prof. Hitesh Shukla, Ph.D. (Saurashtra University, India)

Dr. Hitesh Shukla is a Professor at Department of Business Management, Saurashtra University, Rajkot, India giving justice to the teaching of Family Business. With teaching and research experience of over 25 years, he has also taken up different assignments of administration and consultancy at various levels. Dr Shukla has attended TOT ‘Corporate Governance Board Leadership’, programme organized by GCGF, World Bank, for capacity building. His case on Corporate Governance of Satyam was well received by family business owners. Dr. Shukla has developed many management cases on family based business of which two have been registered with the Case Unit, Indian Institute of Management, Ahmedabad, one with IVEY Publishing (available on HARVARD website: /product/W13418-PDF-ENG) This case was among the best selling case for the May 2017. SAGE Business Case, USA has also published two and the Case Centre (broadly known as ECCH, http://www.Thecasecentre .org/ main/ search /results?s= 4E8 F1570A6EECB98 8317DBF959883D39).

Dr Shukla’s major research project – ‘Corporate Governance vis-à-vis Executive Compensation and Firm performance in India’ was funded by the University Grants Commission (2009-11). He has facilitated a survey for the Investors’ Grievance Forum – ‘Assessment of Corporate Governance in India’ aimed at determining the independence of the board and various committees (2004). He has also undertaken major research project funded by the UGC in the area of ‘Corporate Social Responsibility’ (2013-15). Dr Shukla was awarded with the ‘YOUNG RESEARCHER AWARD – 2004’ by the Indian Accounting Association and also won awards for best research papers at various National and International Conferences.

Dr. Shukla is nominated twice by the Government of India, Forward Market Commission, as an Independent Director (2012-14) (2015-16), Rajkot Commodity Exchange Ltd.

As a coach in the area of management he has won many hearts of the owners of the family business, helping them in developing their constitution. His training modules on the leading and managing family owned business are well received by the Small and Medium Enterprises (SMEs). His article ‘Japan’s Long-Surviving Businesses’ in Business World Magazine (http://business Businesses/2016-03-11-91862/# .VuLbh Gs 1n7s) was appreciated by readers.

Dr. Shukla has participated in e-learning programme of the World Bank Institute. He has also attended various FDP’s of IIM-A, IIM-B and IIM-K and STTP of reputed institutions. He has also contributed to the workshop on ‘Competing Globally’- FICCI Leadership Forum, organized by FICCI & McKinsey, and ‘Inclusive Business Forum – India’ organized by ADB and Delberg. He has published 64 research articles in various professional magazines and academic journals. He has six books to his credit, including recent publication– ‘Corporate Governance in India’ and ‘Family Based Business: Roots to Routes’.

Dr Shukla works as visiting faculty at Entrepreneurship Development Institute of India, Gandhnager in the area of family business. Dr. Hitesh Shukla can be reached on (C) 08141030100 / email:



Jashim Khan, Ph.D. (Surrey International Institute – DUFE, UK & China)Assoc. Prof. Jashim Khan, Ph.D. (Surrey International Institute – DUFE, UK & China)

Dr Khan is a Senior Lecturer (Teaching) in Marketing and Advertising and have earned a doctorate degree in business-marketing from AUT University, and received Master of Management (with Distinction) degrees from the Massey University in New Zealand.   His scholarly interests are wide, but broadly in the area of sustainable marketing, consumer behaviour and research methodology.

Dr Khan has keen research interest is experimental consumer behaviour, with particular interest in how new innovation and technology influences consumptions and informs marketing education. Specially, mobile Internet, Internet of ‘things’, a-commerce and digital consumer behaviour including organisation and control of financial retail services.  Within this domain mobile payment, bio-metric recognition and its influence on rational and a-rational spending. Dr Khan’s research focus on the use of contactless smart cards, mobile Internet, location based advertising, and social media that are transcending consumption landscape and redefining the meaning of consumption in our society; as well as retailing sector is facing new reality where shopping is becoming more and more mobile and digital in character. Based on these assumptions, research focus is on the impact of new innovation and technologies on various facets of consumption and consumer behaviour, particularly spending, living, health and well-being. In addition to sustainability related research, Dr Khan has special interest in marketing theories, interest in ethics and methodological issues in quantitative and qualitative research. His work appears in Journal of Business Research, Journal of Economic Psychology, Association for Consumer Research, Asia Pacific Journal of Marketing and Logistics, Journal of Wine Research, International Journal of Wine Business Research, Advances in National Brand and Private Label Marketing, Journal of Business and Economics, and International Business and Economic Review.

Dr Khan is passionate about learning and teaching and his style reflects student cantered learning and blended teaching approach. He tend to facilitate learning process and empower students to participate in and accept responsibility of their own learning. He has twelve years of teaching experience nationally and internationally  in integrated marketing communication, international marketing, marketing management, consumer behaviour, and marketing research, entrepreneurship and business development paper, direct marketing, sales management and B2B marketing at Massey University, AUT University, New Zealand and Ramkhamhaeng University, Thailand. He has taught both at undergraduate and post graduate and MBA level.



Prof. Pável Reyes Mercado, Ph.D. (Anáhuac University, Mexico)Prof. Pável Reyes Mercado, Ph.D. (Anáhuac University, Mexico)

Dr Pável Reyes-Mercado is Marketing Professor in the School of Business and Economics at Anahuac University Mexico. He blends professional and academic experience that spans for more than 15 years.

Dr Reyes-Mercado has an educational background on electronics engineering and later MBA, which led him to occupy positions in Alcatel, Coca Cola Femsa, and HSBC bank. He also engages on consultancy activities for marketing and consumer analytics for market research agencies in United States and Mexico.

Dr Reyes-Mercado earned a PhD degree in Managerial Science from EGADE Business School Mexico in 2015. Since then he has focused a prolific research track on adoption and diffusion of innovations. Many of his papers, included in Scopus-ranked journals, explain the interaction among drivers that lead to higher uptake of new products in the realms of renewable energy, fitness technology, and virtual reality.

Another research line of Dr Reyes-Mercado refers to developing insights in the field entrepreneurial marketing. In collaboration with The Failure Institute, an international organization focused on assessing entrepreneurship failure, he developed research aimed at understanding how the organisational and personal flexibilities and rigidities lead the development of resiliency in young entrepreneurs.

Dr Reyes-Mercado has high interest in developing business case studies from the emerging economies standpoint. He has published 3 case studies on the Emerald Emerging Market Case Studies in which he derive experiences from marketers in Latin America. He recently co-edited the book “Reverse Entrepreneurship in Latin America: Internationalization from Emerging Markets to Developed Economies” where he collected cases from Latin American entrepreneurships and family business pursuing internationalization processes in developed economies.

Regarding academic activities, Dr Reyes-Mercado teaches courses on Marketing Frameworks, Marketing Analytics, and Business Simulators at undergraduate level. He also teaches a specialized course on Marketing for financial services at graduate level. He has been visiting professor at Institute of Public Enterprise India, Chandragupt Institute of Management Patna India, and University of Saint Francis of Quito, Ecuador where he has taught courses on Entrepreneurship and Innovation Management.

Dr Reyes-Mercado is currently working on a 2-year Mexican Government-funded research project aimed at assessing how innovations can be diffused in society at faster pace through the use of demand-side policies.



Asst. Prof. Halimin Herjanto, Ph.D. (Marist College, USA)Asst. Prof. Halimin Herjanto, Ph.D. (Marist College, USA)

Halimin Herjanto is an Assistant Professor of Marketing at Marist College, USA. His current research interests include emotions, personal value and virtue, tourism behaviors, online behaviors, digital piracy and social network sites. Some of his research have been published in Journal of Service Theory and Practice, Journal of Hospitality Marketing & Management, Journal of Retailing and Consumer Services, International Review of Retail, Distribution and Consumer Research, Journal of Information, Communication, Journal of Internet Commerce, The Marketing Review, Communication and Ethics in Society, Asian Journal of Business Research and Journal of Services Research and many more. In addition, his research has been presented at the American Marketing Association, Academic of Marketing Science, Quis symposium, Marketing in Asia Group, Australia and New Zealand Marketing Academy Conference. Prior to his academic career, Halimin had more than 15 year’s business experience in various industries.